Our Journey

Apsara Tea
Apsara Tea's journey began in 1962 in Bombay (now Mumbai), where the late Mr. Surajmal Jain established atea canteen right in front of Apsara Talkies.

Name Story
Late Mr. Surajmal Jain'’s tea canteen gained popularity in no time. Motivated by the success, Mr. Jain decided to launch his tea brand. The canteen, famously situated in front of the Apsara Talkies, became synonymous with quality and taste. 1n 1964, Apsara Tea was born.

Brewing Success from Mumbai to Indore
In 1990, Apsara Tea boldly launched new products and expanded its presence to Indore, marking an incredible journey from scratch to success.

A New Era for Apsara Tea
It was the year 2000 and a new era for Apsara Tea. Apsara Tea expanded its distribution network and launched tea variants for a diverse audience.

Apsara Tea a decade later
Apsara Tea had gained massive love from customers by the year 2010 and became a popular household name. It scaled its operations and continued to win the hearts of people.

Innovation and Experimentation
Between 2012 and 2016, Apsara boldly embraced change and innovation. It captivated the hearts of consumers by pioneering industry trends like green tea and premixes. With each innovation, Apsara consistently delighted customers. Bagged tea was now every Apsara loyalist's favorite.

Beaming on Glory
It was a time of glory for Apsara. Apsara Tea launched itself in Mumbai in 2017 and Bengaluru in 2018.

Apsara’s New Look
It was now time for Apsara Tea to enter the world of brand power. Apsara revamped its packaging andreentered the market with a new and fresh Look.

Expanding and Excelling
Today, Apsara Tea has established its presence across states like Madhya Pradesh, Maharashtra, Gujarat, and Orissa. It has a vast network of 100+ distributors and 10,000 retailers.